I'm based in the Northern Rivers, NSW (Australia). Most of my work happens remotely — which means I can support women wherever they are — but if you're local to the Byron Bay area, in-person sessions are available and always welcome.

A small circle — intentionally. I work with a limited number of women at any one time so that every engagement gets real attention and care. Availability opens when it's right, and every new working relationship begins as a genuine yes from both sides.

Yes — and honestly, this is some of the work I feel most passionate about. I know how hard it is as an HD practitioner to find support from someone who actually gets it. Someone who understands the work, speaks the language, and doesn't need it explained. I offer HD readings myself, which means I also understand your design — and can bring that into how I support you and your business. I currently work with a well-recognised Human Design practitioner and astrologer, and it's one of the most aligned working relationships I have.

Because I'm in this world too, I take the question of overlap seriously — I have a clear approach to discerning whether there's a conflict of interest, and if there is, I'll say so. That conversation happens openly at the Discovery Call.

Yes. While my roots are in Australia — particularly the Northern Rivers, Byron Bay, and the Sunshine Coast — most of my work happens remotely, and I support women across the world. Time zones are easy to navigate; alignment matters more than geography.

Start with a Discovery Call — that's where the picture becomes clear. But in general, every business needs three foundational things: a brand presence, a digital home where people can find and understand what you do, and a way for them to purchase your service or product.

In practice that usually means beginning with brand, then building the simplest version of a website or digital platform that suits your stage, then mapping your funnel — how people find you, how you nurture them, how they convert, and what happens after.

For most people starting out, I'd suggest a 3-month container at 20 or 40 hours a month — it's the most considered, cost-effective way to build it all together with real support. That said, there are lower-investment approaches depending on where you are and what you need right now. We find the right fit on the call.

Book a Discovery Call. From there, we'll talk through what you are building, what kind of support feels aligned, and whether we are a sacral yes for each other.

Not necessarily. For practitioners who live and breathe their design, this can be waived — just bring it up when we speak. What matters is that I have enough understanding of your architecture to support you with real precision. Sometimes a conversation covers that; sometimes we still find value in going deeper together.

A Refresh is for when you already have an existing site — the bones are there, but the design, copy, or structure needs to catch up with where your work is now. A full Build is for starting from scratch, or when the current site is too far from where you need to go to be worth salvaging. If you're not sure which you need, the Discovery Call usually makes it clear.

Typically 6–10 weeks for a Build, 2–4 weeks for a Refresh. We move at the pace that is correct for the work.

Most SEO is built for volume — broad reach, generic language, whoever finds you first. That's not what works for this kind of work. I focus on niche and local SEO: the specific language your people use, the searches that signal genuine alignment, the regions where your community lives. The goal is to be found by the right people, not just more people.

Very. I don't disappear and come back with a finished product. We work in layers — strategy and brief first, then design, then refinement — and your voice is part of every stage. The goal is always that the work feels like you, not like me.

Yes. If your business is in a season of growth or transition and you need more sustained support, we can discuss a larger scope on a Discovery Call. I work with a small number of women at a time, so availability varies — but if the fit is right, I'll always explore what's possible.

All projects begin with a 50% deposit, with the remainder due on completion — and I'm happy to space the timeline so the second payment lands when it feels right. For larger investments, I can split into three payments across two to three months. Retainers are invoiced 50% before the month begins, 50% at the end. If payment structure is a consideration, just bring it up on the Discovery Call and we'll find something that works.